GS1 Digital Link QR codes

GS1 Sunrise 2027 means retail point-of-sale in 48+ countries will accept 2D barcodes. A GS1 Digital Link encodes your GTIN as a URL (https://brand.com/01/09506000134352), so one QR works at checkout and opens a product page, instructions, recall status or a Digital Product Passport on a phone.

Produces a GS1 Digital Link URI that scans at retail POS (Sunrise 2027) and opens your product page on phones.

What's inside: GS1 Digital Link: POS-scannable + opens product page · 36 bytes · https://id.gs1.org/01/00000000000000

Static · free · never expires.
Sign up for editable codes with scan tracking.

What you get

  • GTIN check-digit validation, AI (10) lot, (21) serial, (17) expiry
  • Conformant resolver: ?linkType=gs1:pip, linkset JSON, 307 redirects
  • Your verified domain or ours
  • Passport pages with schema.org/Product JSON-LD
  • Routing by country to local regulatory pages
  • Bulk from your product catalog (CSV)

Timeline

  • Now: Walmart, Carrefour and others pilot 2D at POS; brands print dual UPC + QR.
  • Feb 18 2027: EU battery passport mandatory (EV, industrial, LMT > 2 kWh).
  • End 2027: GS1 Sunrise 2027 — POS everywhere reads 2D.
  • 2028–29: EU textile Digital Product Passports.
Digital Product Passport guide